A LOOK BACK - BEHIND THE SCENES - Annual Report 2020

Look Back

  • Port of Hamburg Marketing - Annual Report 2020


  • Port of Hamburg Marketing (HHM) represents its members‘ interests with customized communication, project and marketing activities at its Hamburg base and in its main target markets:

  • Member and customer events

    With its worldwide networking and briefing events on current topics, HHM offers an excellent opportunity for building up and strengthening high-grade business relationships.

    Congresses and specialist events

    HHM supports its members in planning and holding their own events – whether by introducing service providers, searching for suitable premises or announcing an event. It can also take over overall coordination of events.

    Press activities

    HHM regularly briefs the media on Port of Hamburg business topics, also supporting the press activities of its members by distributing their press releases and assisting in the organization of press activities.


    Numerous publications in German and English supply not only an overview of the efficient performance and development of the Port of Hamburg, but also insights into projects and special topics. In addition, members may contribute their own editorial matter for the Port of Hamburg Magazine and promote their companies with advertisements. These publications also feature in the Port of Hamburg App.

    Online media

    HHM also publishes its members’ press releases on www.hafen-hamburg.de and in the Port of Hamburg App. In addition, our Internet page features contacts with port service providers, a database of direct liner services via Hamburg and an overview of vessels expected in Hamburg. Newsletters in German and English as well as various social media channels round off its range.

  • Market research

    Regular statistics and reports supply information on the trends in seaborne foreign trade as a whole and on hinterland services. In addition, HHM reports on the basis of surveys and analyses, as well as with data on current market developments and trends.

    Market development

    With HHM present in essential core markets in Germany and internationally, members profit from delegation visits, company tours, and functions at which valuable market contacts can be made. The focus is on the Baltic region, SE Europe and countries overseas.


    Along with members, HHM participates in responding to calls to tender for EU and nationally promoted projects that deal with current transport policy topics as well as opportunities for optimizing transport and freight handling processes.

    Trade fairs

    Under the Port of Hamburg umbrella brand, HHM plans and organizes worldwide trade fair showcasing. Its fellow-exhibitors on a joint stand benefit from overall coordination, a comprehensive service package and especially favourable conditions – including backing with targeted press activities.

    Trade visitor programs

    HHM creates individual visit programs for delegations and groups from Germany and elsewhere. These can be expertly guided information tours, terminal visits, company inspections or specialized lectures. HHM also creates fascinating programs for the new generation in logistics.

Head Office

  • Even if the HHM office at Pickhuben 6 was at times eerily empty, our colleagues at the Hamburg Head Office kept up the good work in 2020. Press conferences were held online, project meetings were moved to virtual rooms, hygiene concepts were drafted and new platforms were invented. The association‘s activities were turned upside down. Nevertheless, together with its members, HHM succeeded in positioning the Port of Hamburg on the international market from home.

  • Communication & Information

    A major aspect of public relations is active networking and nurturing contacts; a lively exchange after a conference and a handshake at events, drinking a coffee together at interviews and in meetings. In 2020, all this was suddenly no longer possible. The Communication and Information team adapted quickly and used opportunities arising. In no time at all we fired up our communication on all channels, facilitating reporting the latest comprehensive news.

    Through our good worldwide Representative Office network, we were always at the cutting edge of economic developments in Hamburg‘s markets. To make this information available to our members too, a Covid 19 page was embedded in our website, and updated daily by our team.

    In addition, we increasingly relied on our social media presence. Via our channels on Facebook, LinkedIn, Instagram and Twitter we were able to reach members, port customers and partners as well as the general public, representing the Port of Hamburg across the globe. With our ‘#hafenhelden’, or ‘port heroes’, campaign alone, with various contributions, we were able to reach more than 40,000 individuals, making system relevant jobs along the supply chain visible.

    We were able to offer our press conferences in an online format, reaching journalists in the hinterland, who previously seldom attended in-person events because of the long journey. Apart from telephone interviews, while keeping to Corona rules, there were also personal meetings. Many press questions regarding the impact of the pandemic on the port were dealt with.

    We successfully supported our members by recording and spreading their news through our diverse channels. Even in 2020, it was possible to continue image advertising for the Port of Hamburg in selected media.

    Special mention should also be made of our new PORTtalk video format. Here, we make a platform available to our members, where they can present themselves even during Corona regulations. During the course of the year, 60 videos were recorded and released. This supra-departmental project has opened up a completely new field of activity, and an opportunity for professional development.

    Even in times of crisis the Port of Hamburg does not come to a standstill. In 2020, we were able to cover two real milestones both digitally and live. In the first case we were able to welcome the ‘HMM Algeciras’ on its maiden call. As a small group, there was a press tour on a launch to celebrate the arrival of the world’s largest containership. In November, it was the turn of the ‘CMA CGM Jacques Saadé’ to reach the Port of Hamburg – another unique event, since she is the world’s first mega-containership powered by LNG.

    For the homecoming of the four-mast barque ‘Peking’ in September, we organized an accompanying launch for our staff, in conformity with Covid rules.

    Almost like a mini-port anniversary, after its complete refitting the historic sailing ship was welcomed in its home port, where the ‘Peking’ will now be used as a museum ship.

    Event management is also part of our portfolio: It suffered most from various limitations in 2020. Nevertheless, we reacted quickly and were, for example, able to record a great success with our second future conference on the topic of hydrogen. Benefitting from the hybrid event, we greatly increased our outreach, registering some 450 delegates.

    In addition to this is our new PORTtalk live – a joint project between Head Office and the German-speaking Representative Offices. Once a month, there is a lively discussion among experts on various specialist topics.

    All in all, in 2020, the Communication and Information team was challenged as never before. The heavy demand for current news covering the economy, shipping and politics presented us with new challenges that we mastered through good collaboration and great motivation in our team.

    • Market research

    • Projects


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    • Germany

    • Central and Eastern Europe

    • Baltic region / Eastern Europe

    • Asia

    Our 2020 in pictures


    • PDF download of the annual report 2020

      • Annual report 2020


        15 Sep 2021

        Annual report 2020

        PDF download of the Annual Report 2020. Check out our online Annual Report.