Page 11 - Port Of Hamburg Magazine 01.2018

economist, a former director of the Hamburg Institute of International Economics (HWWI), warns that “It’s vital to react in good time, namely now!” Globaliza- tion’s future rests on trading of not just goods, but da- ta: “The faster and more strongly this development advances, the more gargantuan containerships and sprawling ports will prove to be dinosaurs of econom- ic history.”
Alongside its traditional duties to physical infrastruc- ture in and around Germany’s largest seaport, for HPA digitalization has for years been a core topic. “Through closer cooperation, especially on data inter- change, but also on staff training all along the logis- tics chain, in future we can achieve considerably greater efficiency on transport to the consignee,” an- ticipates Jens Meier, HPA’s CEO.
All the same, digitalization can also involve non-mar- ket players now offering services so far provided by established players in the maritime business. Applied by innovative start-ups and global groups alike, these disruptive business models, are spreading throughout the logistics sector. Dr. Sebastian Saxe, HPA’s Chief
Digital Officer has observed this at shipping compa- nies too: “These non-shipping providers are success- fully challenging the status quo with their innovative, digital business models. It’s therefore high time to join established players in port operation in imple- menting digital transformation along the logistics chain.” Ports could here exploit their function as inte- grators of various players and pro-actively harness collected data along the transport chain to build up digital business models.
Professor Carlos Jahn is confident that “Digitaliza- tion offers seaports immense opportunities to function more effectively and efficiently.” He heads Hamburg University of Technology’s Insti- tute for Maritime Logistics, as well as Ham- burg-based CML - Fraunhofer Center for Maritime Logistics and Services, confirming Saxe’s assess- ment: “As soon as the possibilities for intensive data interchange are exploited in real time, digital- ization will permit optimization of the entire supply chain, contributing to secure and environmental- ly-friendlier processes and strengthening the com- petitive situation.” ■
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50 YEARS OF CONTAINERS IN HAMBURG ■
Visions and Ideas in b/w
To boost the digitalization process within the maritime supply chain, HPA has cooperated with the Hamburg- based Fraunhofer Center for Maritime Logistics and Services to produce an English-language publication presenting some examples of future challenges to seaports. “Digitalization of Seaports – Visions of the Future” is available as a paperback or an e-book from Fraunhofer-Verlag (www.verlag.fraunhofer.de, ISBN 978-3-8396-1178-4, price: 49.00 euros). An introducto- ry brochure – “Digitalization
of Seaports – First Ideas” – is available as a gratis download on Fraunhofer CML’s homepage (www.cmls.fraunhofer.de) or via the QR-Code:
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