Page 34 - Hafen Hamburg | Port of Hamburg Magazine 4.2022

■ THE DIGITAL TRANSFORMATION
Quiet area or backdrop
for creative exchange: The premises in Warehouse City offer both
© Digital Hub Logistics Hamburg
34 | Port of Hamburg Magazine | December 2022
him: “To bring together people for whom boldness outweighs anxiety, with more pleasure in winning than fear of losing.” The hub opened with ten start- ups; today there are 85. Together, they represent a vast spectrum of extremely varied topics such as the block chain, virtual reality, decarbonization and artificial intelligence.
MARITIME INDUSTRY 2.0
Digital Hub also offers the maritime industry fresh ideas. BOXXPORT’s young entrepreneurs, for in- stance, optimize selling, managing and operating containers by assembling all the essential data on a single platform.
Hasytec presents an innovative ultrasonic technolo- gy for merchant shipping that prevents biofilms and deposits on all liquid-carrying surfaces. Their tech- nology not only banishes considerable quantities of CO2 and heavy metals, but also prevents the prolif- eration of invasive substances in alien ecological systems. In 2022 the company was nominated for the German Environment Prize.
The marine technology start-up NautilusLog set it- self the task of replacing all paperwork in the mari- time industry. Its platform functions for shipping as a digital logbook. The software tracks vessels auto- matically, generating events and tasks. Before an emission control area is reached, for example, it is- sues a reminder of the need to change fuel type.
Decarbonization of the industry is the gaol being pur- sued by the Berlin-based company zero44. Launched in May 2022, this start-up has developed a CO2-man- agement software for merchant ships that focusses on the requirements of the new CII and the EU’s ETS regulations. zero44’s digital solution provides ship- ping companies with control of their ships’ emissions plus firm guidance on decision making in their com- mercial planning. In the light of the new regulations, for example, they can reach decisions that make most sense in terms of costs and revenue. In November, its MPC Container Ships enabled zero44 to gain one of the world’s largest containership owners as a client. From now onwards, this will be using zero44’s CO2-management solution for its entire fleet.