Page 3 - Hafen Hamburg | Port of Hamburg Magazine 4.2022

Dear Readers,
This text has been written by software that I’d fed with a few key words. Right- ly, you won’t believe that. Yet it would be possible. We just need to acquire the appropriate program.
Yet that brings me to our topic: Digital-
ization is daily routine in many areas.
The Port of Hamburg is one of these.
Take HPA – Hamburg Port Authority as
one fine example, they have installed
sensors on the Köhlbrand Bridge to
improve maintenance. These transmit
all data to head office, where the state
of the bridge is monitored. Should dis-
crepancies occur, the experts set off
and examine the relevant spot more
closely. This example is part of a com-
plete digital strategy developed by
HPA. Jens Meier, Chairman of the Ex-
ecutive Board, explains in a fascinating
interview how this looks. Enough said,
and perhaps we can expect fewer traf-
fic jams within a few years – at least in the port area.
Many start-ups that have found a new home in Hamburg aim to contribute here. Backed by the Ministry of Economics and HHLA, Digital Hub Logistics has expanded and now offers 3,200 square metres of space for 84 quite new companies in their initial phase. They are receiving support from up to 24 established companies.
Among these is also HHLA – Hamburger Hafen and Logistik AG, that with its HHLA Next, has founded a subsidiary intended as the group’s digital offshoot. That also involves investment in highly promising start-ups. You can learn how this functions in a meaty feature article.
It’s not only the port industry that is just now digitalizing its own processes. Shipping companies are also working at high pressure to gain a better over- view of cargo. Hapag-Lloyd is one wonderful example.
A close look at the contents should prove worthwhile for all of you. I hope that you enjoy reading them – and stay curious.
AXEL MATTERN
CEO Port of Hamburg Marketing
THE DIGITAL TRANSFORMATION ■
© HHM / Achim Multhaupt