The universal port of Hamburg is the leading seaport in Europe for China’s foreign trade. The Middle Kingdom is its most important partner for container traffic. Volume handled totals around 3.0 million TEU. Almost one in three of the containers handled in the Port of Hamburg comes from China or is starting the sea voyage to China from there. Among both imports and exports, the cargoes most transported include food and beverages, chemical products, machinery and equipment, household appliances, timber products, paper, cardboard and printed products, as well as metals and metal products. Chinese companies especially appreciate the Port of Hamburg’s excellent links with the European hinterland, and in particular Central and Eastern Europe. 18 fully-cellular container liner services connect the Port of Hamburg with China every week.
Port of Hamburg Marketing is represented in China at two locations. From Shanghai and Hong Kong, its offices represent the interests of the Hamburg seaport industry, forging contacts with Chinese logistics and shipping companies, trade, industry and trade associations. They aim to position the universal port of Hamburg and companies based there on the Chinese market. The representative office in Shanghai covers the markets in Central and Northern China; and here not only Shanghai as the world’s largest container port, but also the ports in Tianjin, Qingdao, Dalian and Ningbo, along with the hinterland and its inland ports along the Yangtze as far as Chongqing.
HHM representatives look after member companies interested in the Chinese market. They also organize events and trade fairs, as well as itineraries for delegations and company visits. They are also available to advise on establishing firms, on contractual and legal matters, and on the search for business partners. In addition, for Chinese companies the representative offices are the first port of call when visitor programs need to be organized for the Port of Hamburg and other ports in the Metropolitan Region.
The representatives regularly coordinate their market activities in China and mutually support each other.