About us

Representative Office Events

The worldwide representative offices of Port of Hamburg Marketing (HHM) are an ideal setting for networking. Our representatives regularly organise events to provide and port evenings. In addition, there are always shippers' days. Internationally, our representatives organise delegation visits and provide support at trade fairs.

Benefits for members

Access to regional markets via their own representative offices:Germany, Austria, Switzerland, Czech Republic, Poland, Hungary, Russia, Baltic Sea and Asia. Establishing market contacts, organising company meetings, events and delegation visits, providing market and industry data, country- and economy-specific information, handling special projects in the field of market analysis, etc.

Press Activities

HHM regularly briefs the media on Port of Hamburg business topics, also supporting the press activities of its members by distributing their press releases and assisting in the organization of press activities.

Press Conferences

The largest press event mounted annually by Port of Hamburg Marketing – HHM is the Annual Press Conference in February. In 2019 more than 90 representatives of print, radio and TV media, the Free and Hanseatic City of Hamburg and Port of Hamburg businesses gathered there. Along with Michael Westhagemann, state Minister of Economics, and Jens Meier, CEO of Hamburg Port Authority (HPA), Axel Mattern and Ingo Egloff, HHM’s Joint CEOs, announced the seaborne cargo handling figures for 2018. Additional press conferences and discussions took place in May, August, September and November. The topics were the USA and Mexico trade routes, the first-half figures, the China trade, and the Customs & Brexit. HHM released videos of statements by participants on the internet platform www.portofhamburg.com.

Publications

Numerous publications in German and English provide an overview of the Port of Hamburg's performance and development. They also provide insights into projects and in-depth coverage of special topics. The Port of Hamburg Magazine is published quarterly and always focuses on a port-related topic. In addition, Port of Hamburg Marketing (HHM) publishes a variety of brochures on selected topics.

Benefits for members

Our communications team supports our members in their press and public relations work. We are happy to help develop your own communications strategy. This may include the development of brochures. We also take our members into account when designing the content of our Port of Hamburg Magazine. We are happy to incorporate ready-written articles or draft them for our members.

Fairs and Exhibitions

Port of Hamburg Marketing (HHM) designs and organises trade fair appearances worldwide under the umbrella brand Port of Hamburg. One highlight is the participation at transport logistic in Munich. The "Gateway Hamburg" stand with its 950 square metres of exhibition space and over 60 exhibiting companies is considered one of the largest stands. Our association also organises and plans many international trade fair appearances in close cooperation with our representative offices. Thus, we are present at many internationally important trade fairs in Russia, China or Hong Kong.

Benefits for Members

Member companies can present themselves at a joint stand and benefit from overall coordination, a comprehensive service package as well as particularly favourable conditions - including press services.

Trade Visitor Programmes

Port of Hamburg Marketing (HHM) develops individual visitor programmes for delegations and groups from Germany and abroad - from professionally accompanied informative trips to terminal visits and company tours to specialist lectures.

Benefits for Members

Port and state delegations make up the largest share of visitor groups, while students and trainees from the logistics industry make up the second largest share. We also look after shippers and customers of the Port of Hamburg, associations and institutions, groups of member companies and political delegations.

Member and Customer Events

With worldwide networking events, Port of Hamburg Marketing (HHM) offers an excellent opportunity to establish and expand high-grade business relationships. One of the most important event formats is the Port Evening, which each representative office organises once a year. Representatives from the logistics and transport industry, but also from politics, meet here to exchange information and engage in conversation in a pleasant atmosphere. The annual members' get-together serves in particular to consolidate the entire network.

Benefits for members

Our members are welcome to participate in networking events in the core markets at home and abroad. We are happy to discuss further cooperation opportunities at events with our members.

Event Containers

Whether port event, city festival trade fair or open day - with our event containers we are able to represent the Port of Hamburg anywhere and everywhere. The 20-foot and 40-foot containers can be used individually or together at any time. They can be transported intermodally. The inventory also includes seating and shelves. Platforms are also available.

Benefits for Members

HHM's event containers may be booked by members for their events and other purposes.

Website portofhamburg.com

Port of Hamburg Marketing (HHM) offers a comprehensive online service that is continually being updated. This enables us to provide customers and interested parties with extensive information about the Port of Hamburg in digital form. The most important platform is the website www.hafen-hamburg.de. It consists of more than 40,000 individual pages and was accessed around 15,000 times a day by around 5,500 users in 2021. Contents include current ship calls, the port industry directory with over 1,000 companies and organisations, an interactive port map, webcams, all HHM publications and port news. It also offers varying special features.

Benefits for Members

Our members are represented on our website in many different ways. For example, they are listed in the business directory. In addition, we like to publish our members' press releases and design and launch websites for members. Some examples:

• cruiseeurope.com
• condaco.de
• eichholtz.de
• elbeallianz.org
• cruisegate-hamburg.de
• petersen-alpers.de
• silo-p-kruse.com

Social Media

The social media team at Port of Hamburg Marketing (HHM) publishes new and exciting content on a daily basis. The response to our media presence is growing all the time. With over 14,000 followers, HHM is particularly successful on Linkedin. This also applies to Facebook, where more than 17,000 people like our page, and the impressive pictures on Instagram are also well received.

Benefits for Members

Port of Hamburg Marketing (HHM) shares press releases and news on social media. In addition, we support the members of the association in setting up their own social media strategy.

Shipping

The market research team at Hafen Hamburg Marketing (HHM) constantly monitors liner services, seaports and hinterland traffic. HHM Market Research regularly publishes statistics and reports on developments in the Port of Hamburg's seaborne cargo and hinterland transport. Observing the competitive environment and foreign trade is also an integral part of the data analyses. The team publishes twelve monthly reports: the SeegüterrePORT (eight times a years) and four quarterly reports. These provide information on port trends and developments in seaport-hinterland traffic. The SeegüterrePORT regularly focuses on a specific market. In addition, the team also prepares individual analyses for our members.

Benefits for members

Member companies and partners receive SeegüterrePORT and the quarterly reports free of charge. In addition, they can use the extensive and exclusive data pool in the areas of seaborne cargo handling, liner services and hinterland traffic as a basis for many corporate activities and decisions. A wide variety of data from the areas of sea cargo and sea container handling and data on Germany's foreign trade can be evaluated from extensive databases. Individual monthly data subscriptions, so-called "quick statistics" may also be ordered.

Liner Services and Intermodal Database

With the databases "Liner Services" and "Intermodal Services", Port of Hamburg Marketing (HHM) offers two important databases for the port industry and logistics sector. They provide a quick overview of the direct connections in maritime transport and in the hinterland. "Linerservices" comprises the Port of Hamburg's regular connections in intercontinental maritime traffic and in European feeder and shortsea traffic. "Intermodal Services" features all container train connections with the terminals in the German and European inland as well as the regular inland waterway services in the German river and canal system. Both databases offer a useful search function and provide many additional details on the connections. In addition to address and contact details of liner shipping companies, their agencies and ship-booking carriers (NVOCCs), providers of rail and inland waterway transport are listed.

Benefits for Members

In addition to detailed market and transport data in the form of analyses and studies, members regularly receive statistics and reports on developments in maritime freight and hinterland transport. Furthermore, data on current market developments and trends are offered. Member companies can also declare their connections as ship-booking carriers (NVOCCs).

Baltic Sea Region, Southeast Europe and Overseas Markets

Positioning the Port of Hamburg in the international environment is a central task of Port of Hamburg Marketing (HHM). We are therefore present in the important core markets at home and abroad. The development of new business relationships, the initiation of cooperation projects and cross-border market development are particularly important for the port location.

The overseas markets are particularly important for the Port of Hamburg's foreign trade. Mathias Schulz, Head of Market Development Asia/Overseas at HHM, works in close coordination with the HHM representative offices in Shanghai, Hong Kong and Mumbai. Through events, trade fairs or delegation trips, they also make the port known in the Asian overseas markets.

Benefits for members

As we are present in the important core markets at home and abroad, members benefit from delegation trips, company visits and events where valuable market contacts are made. The focus is on the Baltic Sea region, South Eastern Europe and overseas countries.

Representative offices

Port of Hamburg Marketing's (HHM) worldwide network is the basis for the successful marketing and positioning of the Port of Hamburg in a national and international context. In addition to our head office in Hamburg, we have three representative offices in Germany, six representative offices in other European countries and three in Asia.

Benefits for Members

Our representative offices organise delegation trips, company visits and their own events where valuable market contacts are established. The focus is on the Baltic Sea region, South Eastern Europe and overseas. The local representative offices can also assist in arranging meetings with individual companies.

To make the Port of Hamburg even more visible, Port of Hamburg Marketing (HHM) produces different video formats. Users can watch these at any time on our platforms and on the HHM website. We focus on two formats at the moment: PORTtalk and PORTmovie.

With PORTtalk, we focus on topics and news from the port industry. In these entertaining clips, we let experts and entrepreneurs from the logistics and transport industry give their insights, and our presenters are always close to the burning issues surrounding the Port of Hamburg and its hinterland.

PORTmovie is an infotainement format that features the most beautiful and exciting scenes from the Port of Hamburg, from the arrival of Ultra Large Container Vessels to the building of new and innovative infrastructure.

Benefits for members

The HHM team always addresses port-related topics in the videos. Our members get a lot of space here. Members who have exciting topics or would like to produce their own image film can contact us at any time. We are happy to help.

Studio & Online Events

The Port of Hamburg Marketing Team have taken advantage of the pandemic and set up our own broadcasting studio. From here we stream press conferences, virtual meetings and events. Our programme PORTtalk live is particularly successful. Ten times a year, specialists analyse current topics related to the port industry. They do not have to be on site. Depending on the type of event, we include them via different platforms such as MS Teams or Zoom. Our studio equipment includes professional cameras, green screens, professional lighting and microphones.

Benefits for members

We can provide you with our studio and technical equipment for online conferences. Green screens allow us to embed the "brands" of our members. In addition, we offer a high level of failure and malfunction protection through redundant systems.

The HHM projects department participates in tenders for EU and nationally funded projects. Our team works very closely with members and partners from science, business and administration. Involving on-site industry partners ensures a high level of acceptance and marketability of the processes and solutions developed.

The activities focus on current issues in transport policy as well as optimisation possibilities for transport and transhipment processes. The projects department acts as an experienced project developer and project manager with many years of experience. This also offers the members of the association the opportunity to establish or expand international business relationships.

• Advice and support for member companies and other institutions regarding the acquisition of or participation in funded projects
• Development of project applications (national and European)
• Project management (administrative support, progress monitoring and reporting), incl. communication management and public relations

Benefits for Members

• Risk minimisation in R&D projects
• Establishment of European networks and expansion of international business relations
• Increasing the level of awareness through public relations work
• Utilisation and provision of existing know-how as well as the expansion of know-how in the areas of (maritime) logistics, transport and cohesion policy
• Maintaining and expanding the positive image of the port of Hamburg and Port of Hamburg Marketing at a European level