Trades fairs remain the key to success
Port of Hamburg Marketing organized the joint-venture stands at transport logistic and Breakbulk Europe.

Trades fairs remain the key to success

Port of Hamburg Marketing organized two joint stands at two world-renowned trade fairs at the same time.

This spring has once again demonstrated how essential trade fairs are for various industries. The days of corona are past. Both at transport logistic, the top international trade fair for logistics, mobility, IT and supply chain management, and Breakbulk Europe in Rotterdam, the number of exhibitors and visitors provided impressive proof.

transport logistic, finally an in-person event again this year, attracted more than 75,000 visitors from over 120 countries. The selection of exhibitors was equally impressive. A total of 2,320 companies from 67 countries showcased their products and services.

Nor could the Port of Hamburg be missing. Along with the Hamburg Logistics Initiative, HHM – Port of Hamburg Marketing once again organized the ‘Gateway Hamburg‘ joint venture stand. Over 50 exhibitors expressed themselves extremely satisfied with Hamburg’s showing and the trade fair as a whole.

Prominent politicians were not be denied a visit to the ‘Gateway Hamburg’ stand. HHM was able to welcome Volker Wissing, German Minister of Transport and Digital Infrastructure, and Dr. Melanie Leonhard, Hamburg’s Senator of Economics and Innovation, on the stand. Many international business delegations also attended to brief themselves on the Port of Hamburg and companies there. With over 850 exhibitors from 141 countries, for Breakbulk Europe in Rotterdam the start was rather more specialized. Here again, the importance of personal contacts was evident after an unavoidable break of a couple of years. Twelve co-exhibitors joined HHM on their stand. What they had to say was most impressive. This trade fair had once again proved a success for everybody.