Port of Hamburg Marketing
A strong voice for the Port of Hamburg
The Port of Hamburg is Germany’s largest universal port. Jointly its members, Port of Hamburg Marketing is active worldwide to strengthen its position on the market against international competition. The ports in the Hamburg Metropolitan Region have also found this marketing organization to be a powerful partner for professional marketing of the location. Founded in 1985, for more than 30 years the association has acted with immense success for Hamburg as a port and logistics region. The port now enjoys a positive image worldwide, standing for professionalism, efficiency and innovation.
Its marketing organization is extensively represented both in Germany and internationally. Staff at its representative offices promote the interests of Hamburg and the region’s seaport industry at altogether 13 locations. These experts cultivate good contacts with numerous companies in trade & industry, the transport and logistics sector, trade associations and political decision-makers in the region. Port of Hamburg Marketing brings great dedication and a host of activities to publicizing the port’s attractive location and all-round performance, along with its superb links with its hinterland. In the process, all its activities remain impartial as far as companies and competition go.
Market researchMember companies and partners use the extensive and exclusive range of data on seaborne cargo handling, liner and hinterland services as the basis for numerous corporate activities and decisions. Along with detailed market and transport data in the form of analyses and surveys, members regularly receive statistics and reports on progress in seaborne trade as a whole as well as hinterland traffic. In addition, data is offered on the latest market developments and trends. Individual analyses and forecasts can also be prepared in project form.
Marktentwicklung Ostseeregion, Süd-Ost-Europa und ÜberseeDie Positionierung des Hamburger Hafens im internationalen Umfeld ist eine zentrale Aufgabe von Hafen Hamburg Marketing. Die Marketingorganisation ist daher in den wichtigen Kernmärkten im In- und Ausland präsent. Der Aufbau von neuen Geschäftsbeziehungen, die Initiierung von Kooperationsprojekten und die länderübergreifende Marktbearbeitung sind für den Hafenstandort besonders wichtig. Auch Mitgliedsunternehmen profitieren hier: Mit Fokus auf die Ostseeregion, Süd-Ost-Europa und den Ländern in Übersee werden unter anderem Delegationsreisen, Firmenbesuche und Veranstaltungen organisiert sowie wertvolle Marktkontakte hergestellt.
ProjectsTogether with members as well as partners from the academic, commercial and public sectors, Port of Hamburg Marketing successfully tenders for projects enjoying EU and/or German national support. These address current aspects of transport policy and also the potential for optimizing transport and transhipment processes. This way, international marketing strategies are developed, or sustained traffic schemes for coastal shipping or the hinterland designed. Members of the association also have the opportunity of building up or expanding international business relationships.
Among projects currently in progress are:
Member and customer eventsBuilding up and expanding business relationships is of special importance for members. With 60 events per year worldwide, Port of Hamburg Marketing offers an excellent platform. Networking and information events provide a framework for panel discussions on current topics, expert lectures on innovations and services in Hamburg as a port and logistics region, as well as general trends and developments in the maritime sector. The themes for these events are matched with the regions covered, the customers attending, and members’ interests.
Trade fairsUnder the Port of Hamburg as umbrella brand, Port of Hamburg Marketing plans and organizes trade fair showcasing worldwide for its members. As exhibitors on a joint venture stand, they profit from overall coordination, a comprehensive service package and especially favourable terms and conditions. That leaves them as joint exhibitors free to concentrate on their core task, building up and cultivating business contacts. All trade fair showcasing is also accompanied by targeted press activities.
Congresses and eventsAs a partner in cooperation, Port of Hamburg Marketing is involved in the organization of various special events, also supporting its members in the design and running of their own events. Port of Hamburg Marketing supports its members in introducing service providers, in the search for suitable premises and also on publicizing an event. The association is also ready to undertake total coordination of events.
Visitor programsPort of Hamburg Marketing develops customized programs in Hamburg for interested international and German groups. These include briefing tours accompanied by experts, terminal tours, company visits and expert lectures. Among over 140 groups escorted every year are not only customers and partners of member companies, but also port delegations, trade associations, media representatives, institutions and in increasing numbers, trainees and students.
PublicationsHHM’s numerous publications offer its business partners and customers a comprehensive overview of the Port of Hamburg’s potential and the latest developments, as well as insights into projects and special topics. Among the brochures is the redesigned quarterly Port of Hamburg Magazine. Based on a new editorial concept and with a fresh layout, this offers readers numerous intriguing reports concerning the nautical accessibility of the Port of Hamburg. All publications are available in the Mediatheque.
Press activitiesPort of Hamburg Marketing works closely with German and international editorial teams. Its briefing for the public covers current throughput trends, new liner services and additional topics related to business in the Port of Hamburg. Regularly hosted press conferences inform journalists and TV teams on specific topics during background briefings and individual interviews. The latest news from the seaport business is published daily on the internet portal www.hafen-hamburg.de.
Online mediaThe www.hafen-hamburg.de internet site carries a mass of news about the Port of Hamburg and the Metropolitan Region. About 4,000 callers, among them port customers, media representatives and the general public, tap the range of data here every day. Demand is especially brisk for contacts with port service providers via PORTlog; the database of direct liner service links via Hamburg; and the overview of ships expected in Hamburg. Published every two weeks, the PORTnews newsletter also carries the latest reports on port, shipping and logistics. Members and partners also profit from material offered in the online advertising, internet marketing and web development area.
PORTblogThe PORTblog communication network offers members numerous opportunities for direct exchanges among themselves. PORT bloggers can brief each other about activities and events, post reports and photos of their own, and discuss the latest developments on the market. Reporting on the site about the latest happenings in their market regions, contributions from HHM representatives are especially valuable for PORT bloggers. The press digest of local and national media with the latest news on selected topics is especially useful.