Page 28 - Hafen Hamburg | Port of Hamburg Magazine 4.2021

■ WORLD TRADE
Designing Supply Chains Flexibly
Austrian logistics company Quehenberger Logistics sees itself as a forwarder supplying clients with solutions. The company confronts intercultural challenges primarily by creating trust. Personal contacts are indispensable there.
28 | Port of Hamburg Magazine | December 2021
Worldwide supply chains are vulnerable. The coro- na pandemic has forcibly demonstrated that. Port closures have caused ship and container blockages. Airfreight suffered a brief collapse. Especially for seagoing vessels, freight rates are higher than ever. In addition, existing intercultural differences always challenge supply chains and world trade. ‘Other countries, other habits’ is no empty phrase. Preju- dices, misunderstandings and other difficulties are
inevitable, if business partners have no wish to get acquainted and understand each other.
Based in Strasswalchen, Austria, the internationally active logistics company Quehenberger is well aware of the challenges. Flexible control of supply chains is part of its day-to-day business. “We are innately focused on producing solutions for customers,” says Robert Hartmann, Managing Director Air + Ocean. “With us, customers are not treated to one standard,
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