Page 38 - Hafen Hamburg | Broschüre | Port of Hamburg Magazine 4.2020

■ PORT OF HAMBURG MARKETING
Port of Hamburg Marketing – HHM goes digital
Stories and news in and around the Port of Hamburg can be told in many ways. We at Port of Hamburg Marketing have developed a number of new formats over the past months. They include various video formats.
As far as feasible in recent months, the PORTtalk team at Port of Hamburg Marketing – HHM has frequently been out and about with a video camera. They were filming exciting projects in and around the Port of Ham- burg and its hinterland. The finished videos are mean- while much in demand, both on the hafen-hamburg.de website and in the social media. Over 30 films released have provided information from the team in state-of- the-art format about the COVID situation in individual companies, the great range of services in the Port of Hamburg, and member firms. ‘PORTmovies’ are an- other popular format. These are made chiefly to cover such spectacular events as the arrival of the ‘Peking’ in Hamburg or the first call by ‘HMM Algeciras’. The- se films too are very successful in social media. HHM plans to extend its film portfolio with the new ‘PORT- business’ series. These will be brief image films about members, to be released on HHM channels. The team supplies a storyboard showing how a company
could present itself and its products or services. In addition, the film team is happy to advise on content and story development, and to take care of shooting of the film. For further details, con- tact Catharina Pape at pape@hafen-hamburg.de or Mathias Schulz at schulz@hafen-hamburg.de. In the course of building up
its own film & video team, Port of Hamburg Marketing has also equipped a stu- dio of its own. Members are also welcome to use this. Anybody interested in this studio can learn more from Katja Höltkemeier,
Imprint
hoeltkemeier@hafenhamburg.de or Jochen Wischhus- en, wischhusen@hafen-hamburg.de. As perfect chan- nels for distributing these films, we have put in work on our appearances on social media. The social media team is very successfully under way on Facebook, LinkedIn, Instagram and Twitter, gaining new followers every day. You can discover more at the hashtags #hafenhamburg and #portofhamburg. ■
Published by: Hafen Hamburg Marketing e.V. ■ Editorial supervision issue December 2020: Bengt van Beuningen,
Ralf Johanning, Lea Mentzel, Etta Weiner, Hafen Hamburg Marketing e.V., ELBREKLAME GmbH
■ Production issue December 2020: ELBREKLAME Marketing und Kommunikation EMK GmbH,
Holländische Reihe 8, 22765 Hamburg, www.elbreklame.de ■ Layout issue December 2020: Jan Klaas Mahler, ELBREKLAME GmbH ■ Printers issue December 2020: Beisner Druck ■ Advertising manager issue December 2020: Holger Grabsch, ELBREKLAME GmbH ■ English adaption issue December 2020: T + S Team
Signed articles do not necessarily reflect the editors’ views. No responsibility is accepted for unsolicited photographs or manuscripts received. Print circulation: 6,500 copies in German and 2,000 copies in English. An online version of the magazine is available in our mediathek at www.hafen-hamburg.de/mediathek.
Please send details of any changes of address or requests for additional copies to us at:
Port of Hamburg Marketing, Tel: +49 40 37709 0, E-Mail: info@hafen-hamburg.de
www.hafen-hamburg.de www.portofhamburg.com
38 | Port of Hamburg Magazine | December 2020
© HHM