Page 35 - Port Of Hamburg Magazine 04.2019

All sectors of industry are open-minded about the principle. In the neighbouring Netherlands, espe- cially, Braungart has found willing listeners. That is not because he has taught at Rotterdam Universi- ty, but “because the Dutch tick differently from the Germans.” They discern the underlying busi- ness model and the opportunity to earn money with ecologically effective products. German com- panies frequently see it as more important to re- ceive a certificate. Nevertheless, some large and highly traditional companies such as Otto, Tchibo and Trigema are pressing ahead with Cradle to Cradle®.
ATTRACTIVE CHEMISTRY TEACHER
None of the Cradle to Cradle® products on Braungart’s shelves suggest eco-charm or jute bags. Nor does the modern interior design on a usage ba- sis do so. For the professor, “green“ and chemistry are not incompatible. “An attractive chemistry teacher, when I was 14,” fired his enthusiasm for na- tural sciences. At 19, in 1978 he founded ‘Grüne Ak- tion Zukunft’ – ‘Green Campaign for the Future’, one of the forerunners of the Green Party. As a Green- peace activist, he later clambered up smokestacks.
At some point, protest alone no longer sufficed for him. He wanted to find solutions.
By today’s standards, i.e., bleaching cellulose with-out chlorine, or manufacturing refrigerators without HCFCs – or hydrochlorofluorocarbons – the chemist initially reaped ridicule from some re- nowned suppliers. The future will show how far the Cradle to Cradle® principle can gain accep- tance. It has already been the basis for more than 11,000 products. ■
The Cradle to Cradle concept
Cradle to Cradle® is a design concept taking nature as its model. All products are conceived on the principle of a potentially unending circular economy. Cradle to Cradle® thus differentiates itself from conventional recycling and the concept of ecological efficiency. The Cradle to Cradle® design concept is ecologically effective and goes beyond conventional instruments and approaches that primarily represent man’s negative influences on the environment. It caters equally for economic, ecological and social aspects.
Logistik-Experten für alle Güter
INNOVATIVE INDUSTRIE ■
Gefahrgut-, Transport-, Werk- und Warenlogistik — Alles aus einer Hand
• Gefahrguttankcontainer-Operating
• Kundenspezifische Logistiklösungen
• Vollautomatische Hochregallager mit über 40.000 Palletenstellplätzen
• Konventionelles Fachbodenregallager mit mehr als 10.000 Stellplätzen
Friedrich A. Kruse jun. Unternehmensgruppe Fährstraße 49 · 25541 Brunsbüttel Tel. 04852/881-0 · Fax 04852/881-199
info@kruse-unternehmensgruppe.de www.kruse-unternehmensgruppe.de
Port of Hamburg Magazine | December 2019 | 35