Page 38 - Port of Hamburg | Brochure | Port of Hamburg Magazine 2.2020

■ HAFEN HAMBURG MARKETING
Communications pro strengthens HHM
‘Stay curious and create gripping content’ is one of Ralf Johanning’s maxims. This political science graduate, a tried and tested journalist, will be strengthening the Press and Public Relations team from 1 October.
The industry insider has been immersed in the trans- port and logistics world for 15 years. As a freelance journalist he has supported such publishers as DVV and Stuttgart-based ETM Verlag, and has contribut- ed to the press and PR work of medium-sized com- panies in transport & logistics, on the other. “Every so often, I have had to do with the maritime sector. Now I look forward to making this my focus. I hope that I can use my experience to contribute to Port of Hamburg Marketing’s success,” says Johanning. The father of two will rely on a symbiosis of digital and analogue instruments to convey get the con- tents across.
Johanning succeeds Karin Lengenfelder, who is pre- paring for her future assignment as Head of HHM’s Representative Office for Southern Germany. ■
RALF JOHANNING STRENGTHENED THE PRESS AND PUBLIC RELATIONS FROM OCTOBER
Large-scale survey of Port of Hamburg Marketing membership
Port of Hamburg Marketing (HHM) regularly gives students the opportunity of getting to know the organization better through internships. In addition, students have a chance of writing their theses at HHM.
Anna-Lena Büttner worked for six months as a student trainee in the Communication/Information Department before writing her BA thesis in the Membership Mar- keting Department. As part of her degree thesis, she quizzed all of HHM’s approximately 300 member com- panies. The aim was to improve awareness of what their requirements are and to adapt the existing cata- logue of services. The coronavirus pandemic, espe-
Imprint
cially, has changed communication in general. What is required of the association and also members’ needs have changed. With new online formats like PORTtalk, increased activities on social media, and online events, HHM has reacted to a situation that for the moment precludes live events and trade fair participation. We are delighted with the strong attendance we have had from those members notified. ■
Published by: Hafen Hamburg Marketing e.V. ■ Editorial supervision issue September 2020: Bengt van Beuningen,
Karin Lengenfelder, Etta Weiner, Anna-Lena Büttner, Cedric Stüwer, Hafen Hamburg Marketing e.V., ELBREKLAME GmbH
■ Production issue September 2020: ELBREKLAME Marketing und Kommunikation EMK GmbH,
Holländische Reihe 8, 22765 Hamburg, www.elbreklame.de ■ Layout issue September 2020: Jan Klaas Mahler, ELBREKLAME GmbH
■ Printers issue September 2020: Beisner Druck ■ Advertising manager issue September 2020: Holger Grabsch, ELBREKLAME GmbH ■ English adaption issue September 2020: T + S Team
Signed articles do not necessarily reflect the editors’ views. No responsibility is accepted for unsolicited photographs or manuscripts received. Print circulation: 6,500 copies in German and 2,000 copies in English. An online version of the magazine is available in our mediathek at www.hafen-hamburg.de/mediathek.
Please send details of any changes of address or requests for additional copies to us at:
Port of Hamburg Marketing, Tel: +49 40 37709 0, E-Mail: info@hafen-hamburg.de
www.hafen-hamburg.de www.portofhamburg.com
38 | Port of Hamburg Magazine | September 2020
© Ann-Christin Wimber