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The correct hanger for every garment
Via the Port of Hamburg, every day thousands of clothes hangers go out into the world from Pfaffenhofen an der Ilm, Bavaria.
ents are wholesalers serving the consumer market, the fashion indus- try, and hotels. About 85 percent of production is exported. The hangers are stuffed into containers in Pfaffen- hofen itself, then being shipped via the Port of Hamburg.
OPTIMALLY SHAPED FOR
THE GARMENTS
MAWA has developed very distinc- tive products in recent years – in par- allel with progress in clothing. Ac- cording to Schenk, the business is driven by tradition and innovation. The aim is to develop a hanger adapt- ed to personal lifestyle and matching every garment. The metal hangers are popular, being space-saving and having an anti-slip coating. The range of colours and shapes offers the correct solution for every prob- lem arising in the wardrobe. A large variety of wooden hangers are also made to suit different clothes cup- boards and furnishing styles. All hangers have one thing in common, optimal shape to match the relevant clothing. That also involves different hanger widths for men and women.
Comprehensive selection for every taste
EXPORT GATEWAY ■
MAWA clothes hangers are yellow or white, made of wood or metal, and some are given an anti-slip coat- ing. The company has specialized entirely in these useful devices that belong in every wardrobe. For CEO Michaela Schenk, sustainability is of special im- portance. “We process only FSC certified timber, on our production lines we handle raw materials with the utmost care. On that subject, we subscribe to Agen- da 2030,” stresses Schenk. In addition, she ensures that all hangers are skin-friendly and long-life. Any hangers containing pollutants would transfer these to garments. These elaborately treated hangers are pop- ular with the customers, meanwhile being delivered to over 70 countries. The main cli-
gear or priestly robes. Depending on the culture in- volved, colour can also be of great importance.
GERMAN TASTE TENDS TO BE TRADITIONAL
In Japan, for instance, the new collection, named Mi- yabi after the Empress of Japan, is coated shocking pink and with its chrome hooks, is proving attractive. The customer in Germany, by contrast, tends to be traditional, preferring black or white hangers, also lik- ing wooden ones. American customers tend to be bolder. They go for red metal hangers in their closets. “The latest trend is to have a mixture of metal and wooden hangers stashed away. Since all hangers
Every market has its own specific requirements. MA- WA therefore adapts its products to the cultural dif- ferences in the clothing worn, areas of application, and target group tastes. MAWA offers solutions for kilts and sari’s, as well as diving suits, fire brigade
with us are coordinated, despite the variety of materi- als everything hangs at the same height,” explains Schenk. Thanks to its worldwide network of coun- try-specific knowhow, the company remains fully abreast of the times, adds its CEO. ■
Port of Hamburg Magazine | September 2020 | 35
© Mawa