Page 34 - Port of Hamburg | Brochure | Port of Hamburg Magazine 2.2020

■ EXPORT GATEWAY
Voices from project players
Sönke Witt
HHLA – Hamburger Hafen und Logistik Aktienge- sellschaft, Operations, Business Partner Communication
“Which shipment is going to arrive, how and when, is not known to us at the terminal in its entirety, or the information reaches us very late in the process. Other important data, e.g. on dangerous cargo, is often not available at an early stage, impeding an optimized planning process.
With EMP 4.0 we shall have transparency regarding the status of the shipment during pre-carriage. Important data, such as dangerous goods, reaches the terminal in good time, and in good quality. This facilitates earlier and quicker planning and optimization of storage capacity.”
Michael Schröder
Hapag-Lloyd AG, Project Manager / e-Solutions
“Hapag-Lloyd is supporting the EMP 4.0 Platform development driv- en by DAKOSY. We expect greater transparency regarding the ex- port pre-carriage of containers that are to be loaded on our vessels in Hamburg. For us as a shipping line, just before the closing date, it is really important to know precisely where a container is during its pre-carriage to the loading port. Will it still make it as a late arrival, to make it onto the ship, or not?
EMP 4.0 will make this information available much more easily than before. It contains status messages from all modes of transport and customers as one source, covering both carriers and merchant haul- age. The platform will even actively highlight potentially delayed containers, meaning that we can recognise no-shows sooner. That will facilitate both planning corrective measures sooner and optimiz- ing ship’s planning.
Transparency regarding container status in export pre-carriage is equally beneficial for our customers and forwarders. They too can recognize delays in good time and activate counter-measures, if needed.
WITH EMP 4.0, INCIDENTS IN THE TRANSPORT PROCESS CAN BE RECOGNIZED
Hapag-Lloyd will serve EMP 4.0 with various electronic information formats from the export pre-carriage. This will be done in cooper- ation with all other players involved in the shipment. A first pilot phase is planned for the fourth quarter of 2020, with normal opera- tions starting during 2021.”
Three questions to DAKOSY project manager Malte Kantak
Where is the ‘Export Through Digitalization’ de- velopment leading to?
Since exporting doesn’t be-
gin in the seaport, we want
to create transparency right
back to the shipper in the
hinterland. Here it is all about
early recognition of disruptions in the transport process, and being able to react to them as quickly as possible.
What happens after finishing the project in Spring 2021?
We are optimistic that EMP 4.0 will offer considerable add- ed value to the export players in their daily business. After the project phase, we shall transfer the market-ready pilot applications into normal operations and establish them in the market. Further modules will continue being developed in close cooperation with the respective players.
When it comes to digitalization, the project partners are already well ahead. Going forward, to what extent will companies that are not as well digitalized be able to use the platform?
All incoming and outgoing data can be transmitted via an electronic interface. For customers wanting to forgo elec- tronic integration, a Web application is available facilitat- ing simple, uncomplicated use.
34 | Port of Hamburg Magazine | September 2020
© Hapag Lloyd © DAKOSY