Page 30 - Port of Hamburg | Brochure | Port of Hamburg Magazine 2.2020

■ EXPORT GATEWAY
INGENIOUS INVENTION:
BATTERIES USED TO BE PERMA-
NENTLY FIXED TO THE SMARTPHONE
CASE, AND IMPOSSIBLE OR DIFFICULT TO CHANGE. A PATENTED TESA ADHESIVE TAPE ENSURES SECURE FASTENING. PULLING ON IT ELIMINATES ITS ADHESIVE POWER
the ‘carbon footprint’ as small as possible, now and in future the Port of Hamburg will play a major part in Te- sa Group’s logistics. Tesa despatches more than 2500 shipments per year to Asia, mainly to Shanghai. Among these are the optically transparent adhesive tapes for smartphones manufactured in the cleanroom unit of the Hamburg-Hausbruch plant. The air here this is one hundred times purer than on a mountain top, almost entirely eliminating any dust on such innovative film. Over 1700 consignments per year are landed in Ham- burg from Asia. The Tesa works in Offenburg, Baden-Württemberg, and a central warehouse in
Southern Germany, also despatch their merchandise to the Port of Hamburg, mainly by rail and occasionally by truck, for export on board containerships. Even an electric car coming off a conveyor belt in the USA can contain more than one hundred different Tesa adhe- sive tape features. Elsa Tesmer could certainly never have dreamt what these would be capable of. Entering a little creative competition in 1906, the former clerk and supervisor of the Beiersdorf typing pool coined the name ‘Tesa’ from the first syllable of her family name – Te – and the last two letters of her forename – sa. She laid the foundation stone for a worldwide brand. ■
Figures – Data – Facts
Tesa is one of the leading
global manufacturers of
technical adhesive tapes
and self-adhesive system
solutions – with more
than 7,000 products – for
customers in trade and in-
dustry and end-consumers.
Tesa with a staff of 4,926
has been a wholly-owned
subsidiary of Beiersdorf
– whose products include
NIVEA, Eucerin, ‘la prairie’ – since 2001. About three quarters of Tesa revenues – 2019: 1,378.7 million euros – are generated by applications for various sectors such as the automotive and electronics industries, construction, printing/paper, as well as safety concepts for effective brand and product protection. As a partner for the phar- maceutical industry, Tesa also develops and produces medicated plasters. The company generates almost one quarter of its revenues with products for end-consumers and professional tradespeople. 300 applications simplify household and office tasks.
Gunnar von der Geest is Tesa’s press spokesman.
His keynote themes are product and technology development, communicating change, and brand history.
30 | Port of Hamburg Magazine | September 2020
© Tesa
© Tesa
© Tesa