Page 11 - Port of Hamburg Magazine 03.2019

Digitalization is an integral part of our strategic agen- da. Firstly, in that we automate processes and can become more efficient. Secondly, in offering our customers new services and added value. To take one example, our online quotations ‘Quick Quotes’ supplies price checks for container transport within a matter of seconds. We launched Quick Quotes at the beginning of last year and about eight percent of all bookings worldwide are now already running through this channel – and we aim to considerably boost that figure as part of our Strategy 2023.
Is business with reefer containers growing? You re- cently ordered 13,420 reefer boxes.
Another module in our Strategy 2023 is further growth in such niche areas as transport of very large or very bulky or out-of-gauge, hazardous or reef- er cargoes. We are seeing growing demand here among our clients. We have accordingly ordered a record number of reefer containers. We shall further boost our position in this market with these.
Are new services also planned?
We regularly launch new services for our customers or adapt existing ones to changed demand or alter-
ations in demand and cargo flows. In October, for example, we shall be starting our new IEX service, our first direct link between SE India and Europe. Hamburg is the port of call for this new IEX service. Starting at the same time will be our new MIAX ser- vice, with which we shall be further expanding our Africa sea trade by offering our customers even fast- er and more flexible direct connections between the Arabian Gulf, India, Sri Lanka, Réunion, South and West Africa.
How does it look with the development of your fleet?
Hapag-Lloyd possesses a comparatively new and ef- ficient fleet of 237 modern containerships. With its total transport capacity of 1.7 million TEU, it is one of the world’s leading liner shipping companies. We very regularly invest in the efficiency of our fleet. In doing so, we have continuously reduced specific fuel consumption – by 39 percent over the past ten years alone. As part of a pilot project we shall be equipping one of our 15,000-TEU vessels, the ‘Sajir’, to use LNG – Liquefied Natural Gas. Should the operation be successful, we could imagine converting further mega-vessels to LNG.
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HAMBURG’S MARKETS ■
DR. MAXIMILIAN ROTHKOPF, CHIEF OPERATING OFFICER OF HAPAG-LLOYD AG
Dr. Maximilian Rothkopf, born in 1980, graduated from Lud- wig Maximilian University Munich (LMU) as an MBA, later receiving a PhD in business studies from the European Busi- ness School, Oestrich-Winkel.
He commenced his career in 2005 with consultants McKin- sey & Company, becoming a member of its global Travel, Transport and Logistics (TTL) management team, and being made a partner in 2014.
On 1 May 2019 Dr. Maximilian Rothkopf was appointed to the Executive Board of Hapag-Lloyd. From 1 July, he accep- ted operational responsibility for its worldwide shipping business as Chief Operating Officer – COO.
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