Page 35 - Port of Hamburg Magazine - 03.18

OPTIMIZATION ON THE RHINE
The ‘Digital Shipping Assistant’ – DSA – research pro- ject, developed by management and technology con- sultants BearingPoint, is being tested under real-time conditions on the Rhine.
This should help shippers and shipping companies to reduce costs and optimize their shipments. By enter- ing the start and destination, shippers, planners and consignors are able to see and evaluate graphically presented restrictions occurring along the route. Of special interest is the predicted water level indicator along the route over several days, supporting cargo optimization in inland waterway shipping. Additionally at the planning stage, the shipper can inform the consignee of the estimated time of arrival down to the hour, improving reliability of on-carriage in the logistics chain.
GERMANY-WIDE
River Information Services (RIS) not only supports in- ternational data exchange, with its telematics sys- tems in inland waterway shipping, but should also co-
ordinate the interests of both business and administration. One contribution to promote further developing and upgrading inland waterway shipping in the Baltic Region is being made by the EU inland waterway shipping project EMMA lead by Port of Hamburg Marketing. Digitalization related to inland craft as a mode of transport is on the agenda. Cur- rently, a comprehensive geo-referenced chart appli- cation with real-time status information is being de- veloped for inland waterway shipping.
TO SUMMARIZE
Digitalization is leading to a more heterogeneous competitive playing field. Pressure on established players in the transport and logistics markets is grow- ing: They have to strengthen their innovative power and double-check their processes, to avoid missing out on the digital transformation – in inland waterway shipping, too. Already today, there are many ideas, examples and concrete approaches to preparing in- land waterway transport for the challenges of the digital age. ■
Port of Hamburg Magazine | September 2018 | 35
HINTERLAND ■