Page 38 - Port of Hamburg | Port of Hamburg Magazine 1.2022

■ HAFEN HAMBURG MARKETING
Always connected
Contacts are a valuable resource in marketing. Just how valuable was demonstrated again and again by our former Joint CEO, Ingo Egloff, who retired in April.
Once a politician, always a politician. It’s not quite as simple as that. Yet Ingo Egloff used his term as a member of the Federal Lower House – or Bundestag – to shine in his job as Joint CEO of Port of Hamburg Marketing. Thanks to his numerous contacts in po- litical Berlin, Ingo Egloff repeatedly pulled the right strings to put not just the Port of Hamburg, but also the maritime industry, hinterland infrastructure pro- jects, and NW German port locations, in the focus of Federal politicians.
One splendid example is the Port Breakfast in the State of Hamburg’s representative office. With the 55th in the series, this successful event celebrated a minor anniversary in March 2022. Naturally, one wishes to say, Ingo Egloff was among the ‘fathers’ of the format. With his sturdy persona and power of persuasion, time and again he succeeded in high- lighting the Port of Hamburg’s advantages in the global supply chain. That aspect was of importance when Federal funds came to be distributed for infra- structure projects.
It was not only in personal exchanges that Ingo Egloff repeatedly displayed his strengths. He also exuded competence as presenter in front of the camera. During the pandemic, he also managed to make the Port Breakfast a successful digital event. Nor was that all: The digital format for the ‘Future Conference: Hydrogen’ featured two highly popular round-table discussions on this alternative form of energy.
Imprint
His contacts, ideas, the multitude of anecdotes and above all, the man, will be much missed by the whole team working for Port of Hamburg Market- ing. We look forward to seeing him again soon as a member of HHM’s Advisory Council. ■ (jh)
Ingo Egloff
Member of the HHM Advisory Board and former member of the Executive Board.
Published by: Hafen Hamburg Marketing e.V. ■ Editorial supervision issue June 2022: Bengt van Beuningen,
Ralf Johanning, Lea Mentzel, Hafen Hamburg Marketing e. V., ELBREKLAME GmbH
■ Production issue June 2022: ELBREKLAME Marketing und Kommunikation EMK GmbH,
Holländische Reihe 8, 22765 Hamburg, www.elbreklame.de ■ Layout issue June 2022: Jan Klaas Mahler, ELBREKLAME GmbH ■ Printers issue June 2022: Beisner Druck ■ Advertising manager issue June 2022: Holger Grabsch, ELBREKLAME GmbH ■ English adaption issue June 2022: T + S Team
Signed articles do not necessarily reflect the editors’ views. No responsibility is accepted for unsolicited photographs or manuscripts received. Print circulation: 6,500 copies in German and 2,000 copies in English. An online version of the magazine is available in our mediathek at www.hafen-hamburg.de/mediathek.
Please send details of any changes of address or requests for additional copies to us at:
Port of Hamburg Marketing, Tel: +49 40 37709 0, E-Mail: info@hafen-hamburg.de
www.hafen-hamburg.de www.portofhamburg.com
38 | Port of Hamburg Magazine | June 2022
© HHM