Page 38 - Port of Hamburg |Brochure |Port of Hamburg Magazine 2.2021

■ HAFEN HAMBURG MARKETING
Port of Hamburg Marketing establishes a new online format with ‘PORTtalk live’
Whether Infrastructure, Breakbulk or Rail – Port of Hamburg Marketing is tackling economic, technical and political topics intensively with its online discussion sessions.
Matching the current cover of Port of Hamburg Magazine, ‘PORTtalk’ live recently addressed the Breakbulk topic. During the one-hour discussion moderated by Axel Mattern, HHM’s Joint CEO, the session concluded that the market has changed greatly. “The market environment for multi-purpose terminals is formed by the strong trend towards con- tainerization of the last 25 years, extreme waterside competition increasingly powered by the growing fo- cus on the segment among container shipping lines, putting traditional liner shipping under ever-growing pressure,” was how Hubertus Ritzke, a member of Wallmann’s top management, summarized matters. On top of this, he said that customers’ demands of terminals are becoming increasingly complex. Speaking as a manufacturer and also a shipper, Eric Hein Hein, Sales Manager for Liebherr, confirmed this. “In breakbulk, especially, we find ever-greater loads being transhipped by our customers, with car- go dimensions also constantly growing. To cater for our customers’ requirements, we are optimizing our
cranes in line with these.”
While terminals and crane manufacturers are adjusting rapidly to the new conditions, a bottleneck is occur- ring in the infrastructure. Almost all speakers therefore called for modern and intact infrastructure for all carri- ers. In the opinion of Daniel Mansholt, HPA’s Head of Rail Development, the Port of Hamburg as Europe’s largest rail port is well positioned here. “In recent years we have invested vast sums in expanding infrastructure, and in future too we shall adapt our port rail network to requirements. As the link between port operators with their own sidings, on the one hand, and DB Netz’s network, on the other, we shall also be equipped for further growth in the area of out-of-gauge shipments,” explainedMansholt.
Inland waterways constitute an additional trans- port route. Petra Cardinal, CEO of BEHALA Berliner Hafen- and Lagerhausgesellschaft, is convinced that it only makes sense to transport especially heavy and bulky freight by water: “On waterways, we can in fu- ture make further advances on cargo weight and size.
BEHALA at present has one RoRo heavy-lift lighter with a capacity of 820 tons. We are in the process of developing an additional heavy-lift lighter capable of accepting a higher load with the same draft,” stress- es Cardinal. With such schemes, waterways could gain additional market shares, especially in the break- bulk sector.
This short extract demonstrates just how informative the new online format is. The first events of this kind have also shown how well it has been received. As moderators, our CEOs Ingo Egloff and Axel Mattern have welcomed between 250 and 600 participants/ viewers. So HHM plans to continue to market ‘PORT- talk live’ once a month. ■ Ralf Johanning
Joint CEO Axel Mattern moderated
the PORTtalk live on the subject of Breakbulk
Imprint
Published by: Hafen Hamburg Marketing e.V. ■ Editorial supervision issue June 2021: Bengt van Beuningen,
Ralf Johanning, Lea Mentzel Hafen Hamburg Marketing e.V., ELBREKLAME GmbH
■ Production issue June 2021: ELBREKLAME Marketing und Kommunikation EMK GmbH,
Holländische Reihe 8, 22765 Hamburg, www.elbreklame.de ■ Layout issue June 2021: Jan Klaas Mahler, ELBREKLAME GmbH ■ Printers issue June 2021: Beisner Druck ■ Advertising manager issue June 2021: Holger Grabsch, ELBREKLAME GmbH
■ English adaption issue June 2021: T + S Team
Signed articles do not necessarily reflect the editors’ views. No responsibility is accepted for unsolicited photographs or manuscripts received. Print circulation: 6,500 copies in German and 2,000 copies in English. An online version of the magazine is available in our mediathek at www.hafen-hamburg.de/mediathek.
Please send details of any changes of address or requests for additional copies to us at:
Port of Hamburg Marketing, Tel: +49 40 37709 0, E-Mail: info@hafen-hamburg.de
www.hafen-hamburg.de www.portofhamburg.com
38 | Port of Hamburg Magazine | June 2021
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