Page 38 - Hafen Hamburg Magazin

■ PORT OF HAMBURG MARKETING
The Port of Hamburg Again Honored as “Best Logistics Brand”
The members of the logistics network BVL and the readers of the trade paper LOGISTIK HEUTE once again named the Port of Hamburg as the “Best Logistics Brand of 2020” in the category of seaports. The port was previously awarded the title in 2017.
“We are very pleased to receive this honor. It is a great recognition of the port’s high level of performance and especially the successful market position that the brand Port of Hamburg has gained,” commented Axel Mat- tern, Executive Board Member of Port of Hamburg Mar- keting (HHM).
Port of Hamburg Marketing has a total of 43 employ- ees working in the headquarters in Hamburg and in representative offices in Germany, Europe, and Asia. Together with its almost 300 members, the association represents the brand “Port of Hamburg” and works to strengthen the port’s position on the worldwide markets. The Port of Hamburg serves as an umbrel- la brand rather than being an independent enterprise. The port-related businesses organized under this brand name profit from the positive image that Port of Ham- burg Marketing has been able to establish.
kets and in promoting the Port of Hamburg as a brand name in the hinterland, as well. They organize various kinds of events to bring business partners together, as well as participation in trade fairs and conferences. HHM also successfully participates in joint projects and in submitting proposals for programs funded na- tionally and by the EU.
Regularly providing HHM members with market re- ports and statistics, taking care of visitor programs, and carrying out the whole range of communication from traditional press relations through social media activities, the website hafen-hamburg.de, and a Port of Hamburg app round out the range of Port of Ham- burg Marketing’s services. HHM has furthered the development of digital channels in the past years, for instance with interactive databases for ship, rail, and barge connections. ■
Port of Hamburg Marketing aims at building and strengthened a clear profile for the port and the entire metropolitan region, par- ticularly in competition with the other North Range ports. “This is a challenge that we are able to meet very successfully, as this award now also confirms,” said Ingo Egloff, Axel Mattern’s joint executive board member, ex- pressing his pleasure about the price.
The HHM representative offices work to strengthen Hamburg’s competitive standing. They are engaged in representing the in- terests of HHM member com- panies on the international mar-
Imprint
THE TWO HHM BOARD MEMBERS AXEL MATTERN (LEFT) AND INGO EGLOFF ARE PROUD OF THE PORT OF HAMBURG’S AWARD AS “BEST LOGISTICS BRAND 2020”
Published by: Hafen Hamburg Marketing e.V. ■ Editorial supervision issue June 2020: Bengt van Beuningen,
Karin Lengenfelder, Etta Weiner, Catharina Pape, Lea Mentzel, Hafen Hamburg Marketing e.V., ELBREKLAME GmbH
■ Production issue June 2020: ELBREKLAME Marketing und Kommunikation EMK GmbH,
Holländische Reihe 8, 22765 Hamburg, www.elbreklame.de ■ Layout issue June 2020: Jan Klaas Mahler, ELBREKLAME GmbH ■ Printers issue June 2020: Beisner Druck ■ Advertising manager issue June 2020: Holger Grabsch, ELBREKLAME GmbH
■ English adaption issue June 2020: T + S Team
Signed articles do not necessarily reflect the editors’ views. No responsibility is accepted for unsolicited photographs or manuscripts received. Print circulation: 6,500 copies in German and 2,000 copies in English. An online version of the magazine is available in our mediathek at www.hafen-hamburg.de/mediathek.
Please send details of any changes of address or requests for additional copies to us at:
Port of Hamburg Marketing, Tel: +49 40 37709 0, E-Mail: info@hafen-hamburg.de
www.hafen-hamburg.de www.portofhamburg.com
38 | Port of Hamburg Magazine | June 2020
©HHM / Pape