Page 34 - Hafen Hamburg Magazin

■ PORT OF TASTE
App facilitates virtual insights into reefer container
Fruit, vegetables, meat and dairy products should reach consumers absolute fresh and/or without interruption of the refrigerated chain. Each product requires a different ideal temperature, humidity or oxygen content in the reefer container. With its new Remote Container Management Technology – RCM – shipping company Hamburg Süd makes all relevant transport data available to customers in realtime.
RCM monitors such parameters as temperature, rel- ative atmospheric humidity, O2 - oxygen - and CO2 - carbon dioxide - concentrations within the reefer container. The added value consists of the custom- er’s ability with these data to better control their supply chain, shaping it considerably more efficient- ly and securely, hence realising immense potential for cost savings. In addition, the data from sensors for cold treatment cargo is accessible online.
ALL REEFER CONTAINERS NOW EQUIPPED
All reefer containers of the combined Hamburg Süd/ Maersk fleet have been equipped with the neces- sary technology. Recent months were utilised for test shipments and development of the digital cus- tomer interface. The result is an intuitive, extremely user-friendly online application, that can be used via
a PC, tablet or smartphone and readily displays all essential parameters.
As soon as a registered customer logs on, he re- ceives a summary of all containers booked, with de- tails of departure and destinations ports, container numbers and ship names. The ‘journey log’ shows all the essential events during transport of the con- tainer, e.g. delivery at the terminal or loading/dis- charge of the vessel. Compared to previously used monitoring systems, via an online platform or an App on their tablet/smartphone customers now have the opportunity to conveniently access a summary of conditions for their cargo in the container at any time.
Customers can download the data on conditions within the container with a few clicks as an Excel list, or to send these on, e.g. to the recipients of the goods. In addition, customers are auto- matically notified if previously determined pa- rameters or thresholds are reached. Exceed- ing or failing to reach critical thresholds also triggers an alarm signal for Hamburg Süd’s operations team, leading to suitable interven-
tion and ensuring cargo quality.
For questions on their current shipments or on the app itself, a 24/7 chat function and in- stantly available reefer experts are there to support users. “For our reefer customers, with RCM we combine the best of two worlds: State-of-the-art digital technology, already tai- lored to the greatest possible extent to individ- ual requirements, and constantly accessible personal service,” says Frank Smet, Hamburg Süd’s CCO - Chief Commercial Officer.
THE LARGEST REEFER CONTAINER FLEET
With 380,000 reefer containers, Hamburg
Süd and Maersk offer the industry’s largest
reefer fleet. This guarantees uninterrupted
worldwide availability of RCM technology. ■ 2.000 HEKTAR INDUSTRIEGEBIET UND
HAFENANLAGEN SORGEN FÜR MEHR ALS 12.600 ARBEITSPLÄTZE
34 | Port of Hamburg Magazine | June 2020
A HAMBURG SÜD REEFER-CONTAINER TRUCK WITH THE ‘PONTE ESTAIADA OCTÁVIO FRIAS DE OLIVEIRA’ BRIDGE IN SÃO PAULO IN THE BACKGROUND
© Brunsbüttel Ports