Page 14 - Hafen Hamburg Magazin

■ PORT OF TASTE
14 | Port of Hamburg Magazine | June 2020
Warsteiner beer travels green
Seven brewing sites in Germany, exporting to over 50 countries worldwide, and a family with one mission ever since 1753: To brew beer. In nine generations, the Cramer family has succeeded until the present day in transforming a regional tipple into a world-renowned Pilsener beer, and a small brewery into Warsteiner Group with worldwide operations.
Warstein has fewer than 30,000 inhabitants and yet the town’s name is known all over the world. It is the seat of the Warsteiner brewery. Revenues recently exceeded 400 million euros. Warsteiner Group is one of the few family-run German brewery groups pursuing a distinct internationalisation strategy. Warsteiner Group is active- ly represented in more than 50 countries of the world. Warsteiner’s international business now contributes de- cisively to the group’s success.
OWN PRIVATE RAIL SIDING
Since 2005, Warsteiner Brewery has owned a private rail siding with a container terminal. This makes a deci- sive contribution towards reducing emissions and envi- ronmental stresses. Setting an example for responsible use of resources, here the family firm is acting sustaina- bly. Its tremendous sense of responsibility for the envi- ronmental is countering climate change and excessive traffic density.
DIRECTLY BY RAIL FROM THE BREWERY: WARSTEINER TRANS- PORTS BEER BY ENVIRON- MENT-FRIENDLY TRAINS
©Warsteiner