Page 3 - Port of Hamburg Magazine 1.2020

Dear Readers,
Digitalization and artificial intelligence are among today’s mega-trends. Yet digitalization still sounds like something that mankind has still to face. We are already in the middle of digitalization and it has entered many fields of life. To mention just a few examples, we keep our smartphones constantly handy, read and write e-mails, send texts and use WhatsApp, buy a lot on- line, replace calls on officials by completing online forms, share cars, and use banking apps.
How intensively each of us arranges our life digitally differs from one individ- ual to another. From the smart household to the recent trend towards ‘less is more’ – or digital downshifting – everything is conceivable. Yet the latter cannot be expected in industry. The aim there must not be simply to join in the transformation, but to make sensible use of it. As this issue of Port of Hamburg Magazine shows, that applies to major companies, along with me- dium-sized and smaller ones. Whether ocean or inland waterway shipping, rail or trucking – the subject applies to all modes of transport.
Which digital projects are currently being pursued in the Port of Hamburg? How are traditional companies faring compared to start-ups? And how is Hamburg preparing for next year’s World Congress for Intelligent Traffic Sys- tems – ITS?
In addition, we asked politicians and scientists about that what’s happening just now on digitalization.
We wish you a stimulating read
Sincerely yours, Ingo Egloff and Axel Mattern Joint CEO’s Port of Hamburg Marketing
© HHM / Achim Multhaupt