Page 25 - Port of Hamburg Magazine 1.2020
P. 25

DIGITAL DECADE ■
 DIGITALIZATION INDEX FOR SMES 2019/2020: Logistics sector score exceeds average digitalization
At an average of 61 index points, the degree of digitalization of traffic, transport and logistics companies is distinctly higher than the average for all sectors. This is one of the findings of Deutsche Telekom’s benchmark survey ‘Mittelstand Digitalization Index 2019/2020’. Digitalization is of great importance for the future development of business in the logistics sector. More than half – 53 percent – of all companies have already firmly anchored the topic in their business strategies. A further 26 percent are in process of implementing their first digital projects.
Traffic, transport and logistics companies achieve an outstanding result on the indicator ‘Customer relationships’ at 60 index points. 59 percent of those surveyed already use social media networks to gain potential customers, while 44 percent use search machine marketing. Generally seen as conservative, the logistics sector is far ahead in the rankings.
Such measures also pay off. Almost nine out ten - 86 percent – companies stated that through this they can better win customers, while for 78 percent, or over three out of four, the strategy had benefited revenue.
The sector also scores on an analysis of realtime data: 40 percent der companies monitor their freight transport in realtime, with a further 25 percent wishing to do so soon. At least one third (34 percent) use an app to cover all tours in a digital logbook. Just as many use an app for tour planning. Yet the survey indicates that just 16 percent of logistics and transport companies use digital bills of lading.
The top digitalizers, scoring 86 points in the digitalization index, are especially gratified with their turnover trend, attraction of new customers and speed of reaction to client enquiries.
                13 ha
Professionals at the waterfront
Handling and Warehousing
► General cargo ► Iron products
► Heavy lifts ► Steel products
Quay Operation and Warehousing
Wallmann & Co. (GmbH & Co. KG) Pollhornweg 31-39, D-21107 Hamburg Phone: +49(0)40-7 52 07-0
5,5
ha 13m
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