Page 20 - Port of Hamburg Magazine 1.2020
P. 20

 ■ DIGITAL DECADE
ULRICH WRAGE AND DIETER SPARK, CEO DAKOSY AG, HAMBURG
ULRICH WRAGE UND DIETER SPARK, DIE VORSTÄNDE VON DAKOSY
20 | Port of Hamburg Magazine | March 2020
Digitalization achieves maximum transparency – from
shipper to port of destination
Interview with Dieter Spark and Ulrich Wrage, Joint CEOs of DAKOSY Datenkommunikationssystem AG, Hamburg
 HHM: On digitalization in the Port of Hamburg, DA- KOSY is regarded as the mother ship and model for success. How are you standing your ground against start-ups?
Dieter Spark: We see start-ups as equal partners and sources of ideas. We must definitely engage with them. Start-ups have the advantage that as a rule they start off with a creative idea on a level playing field and can devel- op as they please. They therefore usually progress more rapidly than such established outfits as DAKOSY, who are frequently obliged to observe many constraints on new ideas. Yet we at DAKOSY can throw a mass of experience and innovative power, plus a great environment, into the ring. Our crucial advantage is that we have built up a great community. Before programming, we bring all parties to the table and work together on what is really required.
Ulrich Wrage: Our work is also a very largely a mat- ter of trust. Our customers rely on us to handle their data in confidence, and see that nobody is advantaged or disadvantaged. That naturally doesn’t prevent the same applying to start-ups. However, we have built up this trust over decades. We proceed neutrally and rep- resent everybody’s interests. Our corporate structure also plays a part here. This consists of Hamburg’s sea- port industry and as a rule has a stake in all port-related projects.
So you have managed to integrate all those in- volved in the port industry here?
Wrage: Yes – that’s correct, and even covers many of- ficial bodies. We are a founder member of the Digital Hub Initiative Hamburg that involves companies, start-























































































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