Page 46 - Annual Report 2019

CONTENTS AT A GLANCE HHM LOCATIONS & MARKETS ACTIVITIES CONTACT Page 46 Market Research – Valuable assessments, analyses and estimates
At the beginning of 2019, four additional direct ‘THE Alliance’ Transatlantic services gave Ham- burg unprecedented strength on the Mexican and more especially, the US market.
Canada was represented among the trade routes of the new services, too. This development could already be deduced in impressive fashion in the transhipment data for the first few months. The result was record volumes in Hamburg in direct traffic with Mexico and the USA. With 580,000 TEU, the United States was for the first time Hamburg’s second strongest partner country, after China, for container throughput. That the USA previously filled 18th place indicates the tremen- dous improvement within one year in this trade
in Hamburg. This was also of great interest for Market Research’s analytical work on the trend in container handling in the Port of Hamburg.
Right at the beginning of the
year, Port of Hamburg Marketing – HHM’s Market Research had submitted an estimate of con- tainer shipments in the European hinterland. The focus here was
on total volume as well as boxes transported between the Port of Hamburg and separate countries and federal German states, but on competing ports too.
For its members, HHM Market
Research produced twelve month-
ly reports. Eight being ‘Seegüter-
rePORT’ and four, quarterly reports. These provide information on current port trends, innovations on liner services, and developments on seaport-hin- terland transport. ‘SeegüterrePORT’ regularly
focuses on one specific market with a Country Special.
Connection Compass is an exhaus- tive data source on the transport potential in the Port of Hamburg. This offers a full and structured overview of all seaborne and land- based liner services.
In 2019 many questions remained open on the possible repercus-
sions of Brexit. Market Research supplied eval- uations of the impact on the Port of Hamburg in advance. The main focus of its evaluation was on volumes handled in Hamburg in traffic with the United Kingdom in recent years.
New processes for data implementation were in use for the whole year for the first time in 2019.
Some possibilities for evaluation were also new. Apart from Brexit, the focus was on one German inland port’s peculiar versions of total volumes by comparison with Hamburg. At the beginning of the year, HHM Market Research finalized an ap- propriate clarification for external distribution that put Hamburg in the right light again.