Page 45 - Annual Report 2019

CONTENTS AT A GLANCE HHM LOCATIONS & MARKETS ACTIVITIES CONTACT
Page 45
Social media
HHM runs various platforms to reach separate online communities. Since 2019, these have included the business platform LinkedIn.
Many thousand people now follow the Port of Ham- burg page there. On Facebook, ‘Hafen Hamburg’ and ‘Port of Hamburg’ reach more than 15,000 people. With his own musings, port mascot Peter Pickhuben serves there as another spokesman. Brief reports plus attractive photo content are distributed via Twit- ter and Instagram.
HHM’s Advent Calendar proved a great success. More than 35 companies joined in. Over 13,700 peo- ple tackled the different questions/tasks and took part in the prize draws.
With its growing activities on all social media chan- nels, HHM could report positive feedback from online communities, reflected in greater follower numbers and more activities.
New service for inland waterway skippers
Another great suc- cess in 2019 was the launch of ‘BiSchi Online’. The range developed by HHM enables users to brief themselves on the German inland waterway network. Whether on water levels, berth availa- bility or for the oblig- atory glance at the traffic situation – this digital map service provides simple, free access to these data. Integrating
a bunch of official data and notifications, geo-refer- enced and presented on a web map application, ‘BiSchi Online’ can be viewed on www.hafen-ham- burg.de/de/wasserstrassen.
Implementation of the project was supported by the Federal Ministry of the Interior, Building and Commu- nity’s Federal Transnational Cooperation Programme.