Page 43 - Annual Report 2019

CONTENTS AT A GLANCE HHM LOCATIONS & MARKETS ACTIVITIES CONTACT Page 43 Worldwide press activities, publications and image advertising
Press activities
The largest press event mounted annually by Port
of Hamburg Marketing – HHM is the Annual Press Conference in February. In 2019 more than 90 rep- resentatives of print, radio and TV media, the Free and Hanseatic City of Hamburg and Port of Ham- burg businesses gathered there. Along with Michael Westhagemann, state Minister of Economics, and Jens Meier, CEO of Hamburg Port Authority (HPA), Axel Mattern and Ingo Egloff, HHM’s Joint CEOs, announced the seaborne cargo handling figures
for 2018. Additional press conferences and discus- sions took place in May, August, September and November. The topics were the USA and Mexico trade routes, the first-half figures, the China trade, and the Customs & Brexit. HHM released videos of statements by participants on the internet platform www.portofhamburg.com.
Image advertising
To strengthen the Port of Ham- burg’s image, in 2019 HHM
placed advertisements in around 70 leading German and
international print and online media.
Publications
The publications produced and published by HHM are primar-
Hamburg’s customers and partners. Among those appearing regularly are the Port of Hamburg Magazine, the liner services list Connection Compass, and the re-designed folding pocket plan ‘Astonishing: The Port of Hamburg’. In 2019 HHM also revised the flyer ‘Ham- burg – Gateway to the New Silk Road’ and published
it in English and Chinese. The keynote themes of the quarterly Port of Hamburg Magazine were ‘Port for the future’, ‘Hamburg and China’, ‘Hamburg’s Markets’ and ‘Innovative Industry’. The magazine is also available as an e-paper in German and English at www.portofhamburg.com.
New: Port of Hamburg App
HHM launched the new Port of Hamburg App in good time for the 2019 Members Meeting. This provides access to HHM publications and news on smartphones and tablets. Its users have the Port of Hamburg right in their pockets, making them con- stantly ‘app to date’ as they move around. The read- er-friendly variants of Port of Hamburg Magazine and Connection Compass offer valuable additional data such as linked-up maps, photos and videos. Counts since the launch indicate that we have over 1,300 app users. With push-notifications, the app extends coverage for news from the Port of Hamburg, and also our members.
ily addressed to the Port of