Port of Hamburg Marketing (HHM) is to open its own Port Representative Office in Hong Kong in January 2012. HHM’s existing cooperation with the German Chamber of Commerce in Hong Kong will therefore cease at the end of 2011.
Cooperation with the office in Shanghai headed by Lars Anke will continue. The two HHM representative offices will coordinate their activities in the Chinese market and afford each other mutual support.
With throughput of 121 million tons in 2010, Hamburg is Germany’s largest universal port. Around 70 percent of the total consists of general cargoes. Coffee is regarded as a high-value general cargo and around 990,000 tons were handled in the Port of Hamburg in 2010. In the trade in coffee beans, the Port of Hamburg is the accepted hub for the German, Scandinavian and Eastern European market. With an annual import volume of over 700,000 tons, Hamburg plays a central part in the world coffee trade and is Europe’s largest import gateway for coffee beans.
The Port of Hamburg’s successful course is attested not just by its outstanding handling statistics for the first nine months of 2011 but also by its excellent marketing. The Global Institute of Logistics recently conferred its “Global Benchmark in Port Marketing” certificate on Port of Hamburg Marketing, the port’s marketing organization. Claudia Roller, the association’s CEO, accepted the award from Kieran Ring, CEO of the Global Institute of Logistics, at Intermodal Europe 2011 in Hamburg.
Following the successful development of the German and English-language Internet presence of www.portofhamburg.com, additional language versions have now been provided and ex-tended. Thanks to the new Hungarian page, with immediate effect all key market regions of importance to the Port of Hamburg in eastern Europe are available with country pages of their own; in addition to Hungary, countries like Russia, Poland and the Czech Republic are represented as well. Moreover, China, the most important trading partner of the Port of Ham-burg, now also has a language version of its own.
Germany’s largest universal port profited from a strengthened world economy and achieved a strong advance with seaborne cargo throughput up by 9.4 percent. During the first half of the year the Port of Hamburg handled seaborne cargoes totalling 64.1 million tons.
Axel Mattern is to become Member of the Board at Port of Hamburg Marketing Association. The decision to appoint him to the Port of Hamburg Marketing executive board was taken by the association’s supervisory board at its meeting on 31 May 2011, effective as of 1 June 2011. The executive board will thus consist of Claudia Roller (CEO) and Axel Mattern, who will assume specific responsibility for the management of customers and projects in the Port of Hamburg’s core markets.
Hamburg as a universal port can handle goods of virtually every type. Thousands of service providers operate day and night, ensuring smooth operations in the Port of Hamburg, on the Elbe and in the wider port area.
With the new ‘Port of Hamburg Handbook 2011’ (142 pages), Port of Hamburg Marketing presents the whole spectrum of services from Hamburg’s port sector and its partner ports in the region. The focus here is on all modes of transport.
In cooperation with the Propeller Club Basel, Port of Hamburg Marketing (HHM) hosted a port soiree for representatives of the transport and logistics sector in northern Switzerland on 12 April 2011. A total of 160 guests, including 20 from Hamburg and its metropolitan region, accepted the invitation to attend this event at the Hotel Mercure Europe Basel, where they were welcomed by Mr Thomas W. Rickli, President of the Propeller Club Basel, and Jürgen Behrens, Manager of the HHM representative office for Munich and Switzerland.
Hafen Hamburg Marketing e.V. präsentiert den Hafen Hamburg auf einem Gemeinschaftsstand auf transport logistic, der internationalen Leitmesse für Logistik, Mobilität, IT und Supply Chain Management.
The Port of Hamburg is the central located hub port and logistics centre in Northern Europe. For Finland’s import and export industry Hamburg is an important overseas port offering worldwide liner services and, as a universal port, all special services for project cargo and bulk cargo. Hamburg is for example the most important container port in foreign trade with China and India, ahead of all other major ports in Europe.
